Today at Apple invites artists to share their story, creative process, and technique specific to Apple products. As a copywriter I helped strategize, write, and promote in-store experiences.
TAA Creative Projects was a four-part mini series on YouTube featuring Temi Coker, Arielle Bobb-Willis, Quenton Jones, and Eddy Chen.
TAA Apple Camp hosts an annual summer camp for kids and families at the Apple Store to create using Apple products.
iCloud is a service on every Apple device. We redesigned the email onboarding journey for subscribers.
Apple One bundles all Apple services and partnered with MLS for an Apple TV+ promo.
Develop copy for paid ad content across Facebook, Instagram, Reddit, Youtube, Pinterest, and print for Glo, Califia Farms, Foria, and Ladder Sport. Including retargeting and A/B testing.
"Healthy at home" means more than just living room workouts and baked goods (no offense banana bread!).
Find out why Glo is becoming the most talked-about platform for wellness.
Craft copy for Amazon A+ content for Califia Farms and Ladder Sport.
Thumb-stopping posts.
Fall is for foliage + flannels but when Vermont is too far away + plaid not your thing, there's Winter's Milk. A boozy beverage made with our smooth, creamy Oatmilk, brandy, maple syrup + spices. Sip to the season. 🍁🍂🥛
🎃 If baking a pie sounds out of your league, try our pumpkin pie smoothie. It's as easy as...well, pie 🥧 Combine bananas, pumpkin, spices, our Pumpkin Spice Latte + blend to creamy perfection 👌. (Recipe in bio)
Curated and wrote Instagram content for posts and stories for Arizona-based holistic healthcare center.
I collaborate with designers to create compelling emails with equally compelling subject lines. Because let’s face it, content is pretty useless if nobody clicks on it.
Test A: If you wear SPF and floss, then you should definitely be doing this... (34.8% Open Rate)
Test B: Warm-ups & cool-downs—you gotta have ’em. Here’s why… (31.15% Open Rate)
Collaborated with creative team to develop on-brand images and messaging.
Developed web copy for Decada Sparkling Tequila, Califia Farms, Ladder Sport, and Manner Market.
Wrote packaging for Decada Sparkling Tequila’s three-pack can and box. Created Califia’s Holiday 2020 plant-based creamer on-package tagline “Cheer Up Your Cup” and romance copy for Holiday flavors.
I had the opportunity to work on The History Channel's "Hangar 1: The UFO Files" season two. In this project, I researched case files and selected featured encounters for episodes two and six. This entailed locating and interviewing subjects about their personal experiences and then drafting scripts to tell their stories. I assisted in the casting process as well as worked on set during production and then sorted acquired footage for post-production.
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Sketch Comedy Script: Commercial Parody
The Upright Citizen’s Brigade Writing Course
A personal blog about beauty, fashion and other shit.
www.ishilike.com
@shit__ilike
